"Should I post reels or regular photos?" is one of the most common questions we get from new clients. The honest answer: both still matter, but they do different jobs.
Reels tend to reach people who don't already follow you — they're a discovery tool. A short, useful, or entertaining reel can bring in new eyes that a static post rarely will.
Static posts and carousels tend to perform better with your existing followers — they're better for detailed information (like a menu update, a price list, or a portfolio piece) that people actually want to study, not just skim.