Before spending on ads, it's worth checking these basics — they're free, and they often make the biggest difference to whether local customers can find you at all.
- Is your Google Business Profile claimed and fully filled out (categories, hours, photos)?
- Does your business name, address, and phone number match exactly across your website, Google Business Profile, and any directory listings?
- Do you have at least a handful of recent Google reviews?
- Is your website mobile-friendly and reasonably fast to load?
- Does your homepage clearly mention your service and your city/area in the actual text (not just the logo or images)?
- Are you responding to Google reviews, both positive and negative?
- Do you have basic pages for each core service, rather than one page trying to cover everything?
If most of these are missing, that's usually a bigger opportunity than jumping straight into paid ads — free visibility fixes tend to have a longer-lasting effect.
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